Just who is this middle-aged, balding white guy? (AP/Rocky Mountain News)

This morning, while scanning wire photo thumbnails in my neverending quest to bring you the Images That Matter, I came upon what -- at first glance -- appeared to be an anomaly in the pix streaming out of Denver's Democratic National Convention.

At first glance, it appeared to be evidence of hell freezing over or, to be more specific, of a typically bespectacled and dour Vice President Dick Cheney sitting in the crowd during President Clinton's Wednesday night speech.

It was only when I clicked on the full-size image (below) that the subject came in to focus as Chevy Chase, who -- despite starring in "Spies Like Us" -- is possessed of slightly less power, and we hope a better ticker, than his executive branch doppleganger. Still, the resemblance is scary enough to warrant our recommendation that Oliver Stone immediately recast Chase as Cheney in his upcoming George W. Bush biopic, "W." It's not like Chevy has anything else going on and -- as much as we loved him in "Mr. Holland's Opus" -- Richard Dreyfuss just doesn't do it for me.

Are we 100 percent sure this isn't Cheney? Yes. When asked about his reaction to the announcement of Sen. Joe Biden (D-Del) as Obama's running mate, Chase said something our outgoing VP probably only says when he shoots a friend in the face: "I wet my pants."

Ah, just Chevy Chase. (AP/Rocky Mountain News)

Updated Daily: Visit our gallery of celebrity conventioneers showing their support for Obama this week in Denver.

Headlines: Michael Phelps booked to host "Saturday Night Live" season opener... Chico's unveils "Debbie Phelps Collection"... Brad Pitt picks up Best Actor award at Venice Film Festival... Dad Michael is "out of control," says Lindsay Lohan... Dana Delaney says she turned down the role of Carrie in "Sex and the City"... Kate Moss immortalized with gold statue... Tim Gunn, who knows about these things, also hates Katie Holmes's baggy jeans... Solange Knowles hits the big time Wal-Mart parking lot, lashes out at TV interviewer for asking about Beyonce... And now, just because, Julia Roberts bikini shots.

Crime Watch: Suge Knight arrested for allegedly brandishing knife at girlfriend, drug possession... Mackenzie Phillips ("One Day at a Time") arrested with cocaine, heroin... O.J. Simpson allegedly attacked by eldest daughter... Hilary Duff's dad to spend 10 days in jail for contempt of court.

Rumor Mill: Boyfriend buys $18 million Brazilian apartment for Naomi Campbell.

Chat Day: Join me at 2 p.m. ET for this week's edition of Celebritology Live. You bring the questions, I'll bring the cookies.

Tara Reid wants to dress you up in her love. (AP)

Did it start with George Foreman Grill or Paul Newman's salad dressing? Who can remember? At this point we are awash in celebrity-designed accoutrements. From Lindsay Lohan's leggings to Kate Hudson's possibly plagiarized hair goop, it is possible to outfit one's entire life with celebrity designed or endorsed products. Today, we look at yet another entrant in the celeb-turned-product marketer field.

From the mind of Tara Reid (which is, coincidentally, the one part of her body untouched by a surgeon's knife) comes her new fashion line, Mantra. And based on an initial peek at the beadazzled bikinis and studded T-shirts, Tara's mantra is "Cheap is the new black." Or, likelier still: "This will fund my umpteenth ab fix."

Only a few celebs have managed to score legitimacy in the fashion world. Gwen Stefani is the shiniest example with her tres cool L.A.M.B. line. Diddy's Sean John, Kimora Lee Simmons's Baby Phat also seem to be here to stay. But even Sarah Jessica Parker (aka Fashion Goddess) is having trouble getting her Bitten clothing line to catch fire (figuratively, that is). So what inspired Reid to jump into the fashion fray?

In her own words:

"It's about putting into the universe what you want in life: Red means love, pink is friendship, green is lucky, black is protection. You're gonna have a story when you wear this bikini or when you put this dress on: You'll either get love or meet a new friend or you might meet a guy."

I have no idea what that means, but let's all hope Reid herself has plenty of green.

And, not content to rest on her shallower-than-a-baby-pool image, the budding designer included deeper messages in a few pieces. Some of her new bikinis feature these Sandals/Hedonism-ready mantras: "Catch Me If You Can" and "Single and Ready to Mingle."

Reid told People she hasn't yet nailed down retail venues for her designs, which are priced to sell at $65 to $180). But allow me to chart Mantra's likely trajectory: From a wobbly launch at a few low-end trendy Hollywood boutiques to Dillards to the Burlington Coat Factory bargain bin to a humanitarian aid shipment to a third world country. Mark my words: This time next year, Mantra will be all the rage for "single and ready to mingle" Solomon Islanders.

Headlines: Nicollette Sheridan and Michael Bolton end engagement... Anne Hathaway says she was initially "afraid" of Obama | Photo Gallery: Celebrity Conventioneers... Daddy Yankee endorses John McCain... Kid Rock says celebrities should stay out of politics... In Venice for film festival, George Clooney hosts charity event for Darfur... Dr. Dre's son found dead... Michael Lohan says he's engaged to 24-year-old girlfriend... Diddy laments having to fly commercial... Matthew McConaughey's mom shares details of her husband's sexy death... 20-year-old Haley Joel Osment set for Broadway debut... Australia not sure it wants Snoop Dogg to visit... Hayden Panettiere blames fame-hungry cop for dad's arrest (Warning: The linked page has a video player that starts on its own.)... Audrey Tatou to play Coco Chanel in upcoming biopic... Kelly Osbourne sports black eye following alleged fight with cabinet... Keith Urban diagnosed with slipped disc... Extras seek $11 million from Tom Cruise for alleged "Valkyrie" injuries... R. Kelly denies any involvement with South African swindler.

Rumor Mill: Rep denies reports that E! pulled the plug on Denise Richards's reality... Samantha Ronson set to pen tell-all?... Jennifer Aniston lunches with Woody Allen... Kathy Griffin booked for return to Emmy stage?

Well Said
"If you have bad plastic surgery, it looks like you were brought up poor, moved to LA and didn't make it." -- John Waters on why he's not a fan of plastic surgery.

Video: Heidi Montag's -- let's just say it, horrible -- '80s inspired "Overdosin" video (not that you'll care, but the sound drops out midway through the song):